Australian e-commerce startup Particular Audience recently raised $1.8 million to fuel their international growth and capitalize on the COVID-19-fuelled online retail boom.
Promising “a different website for every customer”, the Sydney-headquartered startup is an AI layer on top of your e-commerce platform which changes up product lists and promoted items, depending on the consumer. The product is ideal for retailers that have invested in an e-commerce platform like Shopify, but are looking to optimize the additional traffic they’re seeing—turning that into more conversions.
In addition to this B2B Software-as-a-Service platform, Particular Audience has just launched its first consumer-focused product—a browser plug-in that shows shoppers if they could get a better deal elsewhere.
Similar is similar to Honey, a browser plug-in that was acquired by PayPal in 2019 for $4 billion. But Honey’s massive price tag had nothing to do with revenue multiples. The valuation was based on their treasure trove of customer data, proving that the power of data for personalization cannot be underestimated.
Like any growing startup on the other side of the globe, Particular Audience needed an entry point into the North American market and recently settled on Vancouver.
Founder James Taylor told Techcouver that when investigating potential office sites he visited Los Angeles and Silicon Valley. Traffic-laden Los Angeles was just too big and hyper-competitive San Francisco was too expensive.
Particular Audience has opened an office on Robson Street where a 3-person business development team is already getting early market traction. They are currently adding to their local BD team and are considering Vancouver for an engineering team as well.