Based on the number of Thought Leadership articles Techcouver published in 2020, everyone had way more time to write this year.
Techcouver has published over 50 articles in this category to date and our web traffic stats are evidence that we’ve all had more time to read this year as well.
Not surprisingly the themes that were most popular tended to be timely advice on how to deal with a health pandemic, but there was also some great contributions related to supporting women in business, ranging from fundraising to mentorship and inclusion to diversity. Here they are:
With less than 4% of venture capital going to white women entrepreneurs in Canada (and almost negligible amounts to Indigenous or Black women), and with women being more than three times likely to be discouraged to borrow funding than their male counterparts, the prospect of bringing a business vision to life for a woman entrepreneur can feel overwhelming and challenging at best, and impossible at worst. Add to that the narrative that in order to be successful, you have to hit hockey stick level growth within a handful of years and be “killing it” against your competition.
2020 thus far for female founders has been marked by shrinking financial runways, disappointing and disproportionately less funds, and a lack of resources dedicated to increasing the female founder pipeline. Female founders are hopeful in the future of female entrepreneurship, but must overcome a lack of network opportunities to investors and mentors, persistent unconscious bias from investors, and a lack of exposure to entrepreneurship early on.
Days after the event, we were on lockdown — the COVID-19 pandemic had hit the world. Amid the chaos and uncertainty, it became clear that women needed guidance, they needed the support to not only navigate “the new normal,” but to cope with the struggles of maintaining some semblance of work-life balance. The new pressures of simply “being a woman in the workplace” were too much.
There are more women in tech than ever before. Although this is an exciting step forward for what’s typically known as a male-dominated industry, the truth of the matter is, female representation and participation in tech are still lacking significantly. In light of International Women’s Day, let’s dig a little deeper – because by identifying both the barriers and strengths of having an inclusive tech team, we further our success both in business and as a society.
As far as I know, neither Shakespeare nor Ruth Bader Ginsburg ever uttered these words. But I’m sure both of them would have agreed. Now that All Purpose, our Vancouver-based digital creative agency, is playing a big part in helping one of the world’s largest tech companies with two new social impact projects, I feel I’ve been cast in a role I could have only dreamed of a few years ago.