While BBTV’s bread and butter remains YouTube where over 2 billion people log-in each month, Instagram and TikTok are fast approaching YouTube’s reach with Instagram hitting one billion monthly users in October 2020 and TikTok is expected to follow in early 2021.
“BBTV is a true multi-platform player providing end-to-end solutions to influencers on all major digital video and social media platforms,” comments Shahrzad Rafati, Chairperson and CEO of BBTV. “The creator economy is growing at unprecedented levels across territories, verticals, and platforms. BBTV is extremely well positioned in the marketplace as a one-stop shop for influencers who want to grow viewership and revenue.”
The extension of BBTV’s solutions to Instagram and TikTok creators further expands its high margin Plus Solutions including Content Management and Direct Advertising. This provides influencers full control of their IP as BBTV finds and manages fan uploaded copies of their content across multiple platforms through BBTV’s Content Management solutions.
BBTV is also expanding creators’ revenues through BBTV’s Direct Sales solution across key social media and video platforms such as Branded Entertainment campaigns where advertisers can align their brand with content from creators. BBTV is helping its content creators become more successful across important and trending platforms where audiences are quickly growing and consuming content.