Vancouver’s BBTV is expanding their partnership with the NBA to include content distributed beyond YouTube.
Created in 2016 as a joint commercial partnership between BBTV and the NBA, NBA Playmakers is the premier basketball culture video network working with influencers across fitness & training, fashion & lifestyle and gaming content.
In addition to YouTube, NBA Playmakers will now include content on Facebook, Instagram and TikTok.
Under the new deal, NBA Playmakers influencers will have access to official NBA footage to be incorporated into their videos, along with access to NBA events, players, studios, live games and merchandise, and promotion across NBA social and video properties reaching 1.9 billion likes and followers globally across all league, team, and player platforms.
“Since launching NBA Playmakers, we’ve activated hundreds of influencers who truly reflect the passion, love and enthusiasm associated with NBA basketball. We have helped them reach billions of views across engaged digital audiences,” comments Shahrzad Rafati, Chairperson & CEO, BBTV.
“As we enter this new chapter, we’re excited to expand our partnership with one of the most forward-thinking sports leagues in the world, to enhance distribution of NBA Playmakers content.”
BBTV and the NBA began their relationship in 2009 with BBTV managing fan-uploaded NBA content on YouTube, a pioneering move in the industry.