Despite the grim statistics, with less than 5% of fintech companies having a female founder, Canadian womxn are building the next wave of fintech companies that are making finance more inclusive and accessible for all.
Delivered as $30,000 worth of public relations and communications services, the grant would be awarded to one early-stage fintech with a founder who identifies as a woman.
Hailing from Kelowna, EstateBox’s platform provides a central place for all legal documents and life wishes. Founded by Anjali Inman after a cancer diagnosis, EstateBox wants to make estate planning for everyone – not just people at a certain point in their lives.
“Lack of gender parity is problematic, especially in male-dominated wealth and estate planning and WealthTech,” Inman told Techcouver. “We are building diverse teams where gender parity is a priority and we know that opportunities like the Talk Shop Women in Fintech Grant, will help us achieve equality in a male-dominated ecosystem.”
The winner of the $30,000 grant will be selected by a judging panel made up of experts in technology and communications and announced on February 15th.
“The Women in Fintech Grant will deliver $30,000 worth of PR services to a woman-identifying founder who statistically, doesn’t have the same access to capital as her male counterparts,” said Natalie Kiguel, VP at Talk Shop.
“We know that PR helps tech companies grow – it can support customer acquisition, educate consumers and build trust, but most importantly, we know that a smart strategy will raise visibility amongst the investor community, which has traditionally left womxn-led fintechs behind.”