With an office in Vancouver, Fabric is a headless commerce platform helping direct-to-consumer and B2B brands utilize an e-commerce platform designed for their needs.
The announcement comes less than four months after the Bellevue, WA-headquartered startup raised a USD $9.5 million seed round.
Run by commerce veterans, Fabric is helping brands migrate from legacy commerce systems. Accomplishing this through a modular approach, Fabric creates commerce tools for retail, direct-to-consumer, and business- to-business companies that can be up and running in weeks, replacing expensive, complex legacy platforms that hold back performance and growth.
In 2020 CB Insights named Fabric to its inaugural Retail Tech 100 ranking, which showcases the 100 most promising B2B retail tech companies in the world.
Founded in 2017, Fabric’s senior leadership has a combined 50+ years of experience in enterprise commerce growth and product leadership, with roles at Google, Amazon, eBay, Staples, Dell and Groupon. Fabric’s customers include BuildDirect, GNC, and Universal Lacrosse.
Fabric CEO Faisal Masud told Techcrunch that they hadn’t intended to raise additional funding so quickly, but given its growth and investor interest, the startup’s leadership team had to ask, “Do we delay the growth or do we just go now?”
With the new funding, Fabric plans to expand its sales and marketing team while also continuing to improve the product. Fabric is hiring Software Engineers in Vancouver.