Vancouver’s Loop Insights has entered into a five-store pilot with Sobeys, Canada’s second-largest grocer, to provide Sobeys with Loop’s Insights and Engage platforms, including its new digital receipt capability, as well as Loop’s Wallet pass technology.
Under the pilot Loop Insights will deploy its Fobi device at five select Sobeys locations in order to pilot the onboarding of shoppers to receive electronic receipts. Should the pilot program achieve its desired results, the parties may expand the scope of the relationship to additional Sobeys locations.
“Loop Insights’ diverse suite of services was an obvious fit for Sobeys as we look to drive consumer engagement and close gaps in our personalization of the customer experience. By testing Loop’s Fobi device in our retail operations, we hope to connect more directly with customers while returning AI-driven insights to optimize our retail operations,” Sobeys SVP and Chief Information Officer Bruce Burrows said regarding the announcement.
Loop Insights CEO Rob Anson stated: “Signing this five-store pilot agreement with Sobeys, which generates over $28 Billion in annual sales from more than 1,400 stores under various banners across Canada, is another clear indication of the power of Loop’s enterprise-level services, including Engage, Insights and our Wallet pass technology. Following our LOI to acquire Passcreator, we now have complete control of our technology, which will allow for customized, large-scale implementations for our clients.”