Vancouver’s Tradable Bits is a leading fan marketing platform for music, sports and entertainment.
Unfortunately with limited to no fans, the entire live fan experience has been turned on its head during the pandemic.
But that didn’t stop Tradable Bits.
The plucky startup has partnered with Maple Leaf Sports & Entertainment (MLSE) to release a new live Digital Arena fan engagement product built for professional sports teams to create unique, two-way second-screen interactions with fans during games.
The digital arena helps teams provide fans with unique experiences beyond the constraints of their physical buildings in a safe and secure way.
When the lockdown was imposed, and games were expected to be played behind closed doors, the two companies saw an opportunity to rethink the manner in which fans can stay engaged, safely and securely.
“We’re happy to be able to partner with Tradable Bits on this – to transform the digital arena into a tool that shares our industry successes with each other. We’ve created a product that continues the tradition of building communities through sport, now focused digitally and that is amazing,” commented Christian Magsisi, Sr. Director of Technology & Digital at Maple Leaf Sports & Entertainment, regarding the launch.
The digital arena allows teams to create gated digital extensions of the physical arena, where they control and own interactive experiences for fans that would traditionally be reserved for those attending events live in person.
The technology is designed to help large sports acquire first-party fan data, monetize and enhance the second-screen fan experience, and will serve as a medium for broadcasters and partners to personalize the experience for fans while they watch live events.
This second screen experience allows teams to deploy numerous interactions, ranging from multiple camera angles through to graphic overlays, such as live trivia questions, cheer and donate buttons. It also supports interactive feature placements to buy team or partner products and merchandise.
Tradable Bits’ digital arena technology has been adopted by Toronto Raptors, Portland Trail Blazers and San Antonio Spurs as part of the 2020-21 NBA season and by the NHL’s Toronto Maple Leafs.
Tradable Bits was founded by Darshan Kaler and Dmitry Khrisanov in 2010.