Genies has raised a USD $65 million Series B financing round led by Mary Meeker’s firm Bond Capital and including Vancouver’s own Dapper Labs.
The Los Angeles-based company is rolling out an NFT platform on Dapper Labs’ Flow blockchain, partnering closely with the local startup, which will be building out the backend for a Genies avatar accessories storefront.
The new platform will be called the “Genies Marketplace” and it is aiming to become the “Amazon of Digital Wearable NFTs” where celebrities and, ultimately, all platform users can create and sell digital wearable NFT collections for their avatars, or digital alter-egos.
Like Dapper Labs has leveraged its exclusive deal with the NBA, Genies is planning to capitalize on its partnerships with celebrities in its roster.
Genies claims it owns 99% of the celebrity avatar market which partnerships with with celebrities including Justin Bieber, Shawn Mendes and Cardi B, who have used their personalized avatars as alternative ways to connect with their fans, announcing new song drops or partnerships.
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