Newly publicly traded Thinkific Labs announced the official launch of the Thinkific App Store today.
Thinkific’s App Store is the first marketplace of its kind to address the surging online course industry, and an ambitious new component of Thinkific’s growing commerce ecosystem.
The Vancouver-headquartered company virtually rang the opening bell at the Toronto Stock Exchange (TSX) last week and now has a market capitalization of $1.12 billion.
With the launch of the app store developers can now create and sell custom applications for the Thinkific platform. In doing so, they access a global market of more than 50,000 active course creators across 165 countries who earned over USD $275 million in revenue from direct course sales on the platform in 2020 alone.
“We remain relentlessly focused on enhancing the course creator experience and providing them with the tools they need to grow their businesses and deliver world-class courses to their communities,” said Greg Smith, Co-Founder and CEO of Thinkific.
“With the launch of the Thinkific App Store we’re seriously advancing this ambition, connecting developers directly to our customers who can now even more easily, and with no technical experience, build the vision they have for their business and supercharge their growth.”
Through the Thinkific App Store, course creators are now able to more fully customize their courses and other learning products, market their businesses, and simplify their processes. The store and all apps are managed through the Thinkific platform, which has been designed for ease of use and seamless integration. This ensures that course creators can easily customize their courses to include unique and sophisticated functionality without technical knowledge.
The Thinkific App Store launches with 30 apps including ones from Zoom (live lessons), Shopify (ecommerce), Typeform (surveys), Google Analytics, Mixpanel (data collection and analysis), and Mailchimp.
Thinkific is incentivizing early developer partners by offering them 100% of the revenue earned through the sale of their apps for the first six months. After that period, the Company will offer one of the industry’s most generous revenue share programs, paying developers 85% of revenue earned through the sale of their apps.