Snack is a video-driven dating app -think Tinder meets TikTok- where users share videos of themselves on Snack and match with other users. Snack believes video promotes authenticity, transparency, and trust.
The Gen Z Syndicate is part of a $2 million US SAFE (simple agreement for future equity) coming off the excitement of Snack’s launch and $3.5 million pre-seed round last fall. This round includes an investment opportunity for the Gen Z community, offering ‘snack-sized’ investments to accredited investors, starting at $1,000.
Work on the Gen Z Syndicate started back in September 2020, when Snack’s Founder and CEO, Kim Kaplan, reached out to Gen Z Mafia, a group of technologists looking to make venture capital and startups inclusive instead of elitist.
The group’s leaders, Emma Salinas and Nikolas Huebecker, consulted with Kaplan, notably helping her come up with Snack’s logo and brand name.
“Gen Z is an incredibly disruptive generation of innovators. They aren’t just TikTokers influencing our style and vocabulary, they’re passionate creators that will soon dominate the startup world, and most importantly for Snack, the dating world,” says Kaplan.
“If we want to build a successful brand for Gen Z, there’s no better way to do that than to have Gen Z team members, consultants and investors heavily involved from the start. That was one of the main reasons I decided to open the SAFE.”
Investors in the SAFE include Monique Woodard (Cake Ventures), Backbone Angels, SHAKTI, Christian Wiklund, Tiny Capital’s Andrew Wilkinson and others.