Vancouver’s Blume, the woman-of-color and sister-founded clean skin, body and period care brand has landed its largest retail partnership to date with Ulta Beauty, the United States’ largest beauty retailer.
Blume will be available on Ulta.com and in more than 550 stores across the U.S., furthering the brand’s mission to make self-care easier, healthier and more accessible.
Launched in June 2018 by sisters Taran and Bunny Ghatrora when they realized there was an overdue need for two things — healthy products that are safe to use no matter your gender, age, color or lifestyle; and de-stigmatization of normal experiences like acne, periods, and puberty.
Digitally-native Blume sees its expansion into retail as a critical step for continued growth and looks forward to providing self-care options for Ulta Beauty guests.
“We’re so excited to bring Blume to Ulta Beauty and provide more people with products that make them feel good, collectively nurturing and boosting self-esteem.” said Taran Ghatrora, co-founder and CEO, Blume, “Our mission has always been reflective of our real community: to provide everyone with access to safe and effective products. Representing the true range of skin types, inclusivity is always at the top of our list.”
As a clean beauty brand, Blume will be featured within Conscious Beauty, the retailer’s holistic initiative to help guests make more informed choices about products that align to their values.
Blume is certified under four pillars of the program: Clean Ingredients, Cruelty Free, Vegan, and Sustainable Packaging. Blume will also be part of Ulta Beauty’s wellness assortment, joining brands that focus on self-care holistically – for the mind, body and spirit.
Ulta Beauty will feature Blume’s entire line of products, with prices starting at $14. Included in the assortment is best-selling Meltdown Acne Oil, Hug Me Natural Deodorant, Whirl Moisturizer and Daydreamer Face Wash. In addition, the retailer will carry the Self Care Period Kit, an exclusive bundle, containing Cloud 9 PMS Oil, 100% Organic Pads and the viral “Self Care Is The New Going Out” Heat Pack.