Vancouver’s Bruush Oral Care has acquired The Dollar Brush, a direct-to-consumer player in the electric toothbrush subscription space.
The acquisition will allow Brüush to accelerate its strategic initiatives, including increasing brand awareness as well as bolstering the company’s innovative, integrated, subscription-based business model.
“At the end of 2020, we committed to aggressively building our brand on the heels of signing Kevin Hart as our partner,” said Aneil Manhas, Founder and CEO of Brüush. “This new acquisition is one step on our journey to becoming the go-to brand in the bathroom, allowing us to leverage an already subscribed audience while continuing to build a loyal customer base.”
Brüush has meticulously built a legion of fans through a best-in-class product and design, and earnest, fresh marketing strategies positioning the brand to gain market share within the competitive oral care industry. Through this acquisition, Brüush is bringing into the fold a customer base that consists of electric toothbrush users who are accustomed to a subscription-based business model.
“We couldn’t have found a better home for our loyal subscribers,” said Alex Yeung, Co-Founder and COO of The Dollar Brush. “Brüush is committed to providing great products and excellent customer service, and we know our subscribers are going to be very happy Brüush users.”
Brüush isn’t finished brushing. The e-commerce startup will be seeking out other strategic acquisitions in the space, as well expanding the brand’s portfolio of products.
“We have initiated some exciting product development that we are gearing up to launch later this year and into 2022,” continued Manhas. “This is just the beginning for Brüush as we make some big moves in the category. Our team is listening closely to our consumers and innovating based on their needs and desires to ultimately become the best friend of bathroom routines.”