Vancouver’s Traction on Demand (ToD) has unveiled a new brand identity and is celebrating it alongside several major milestones including the company hiring its 1,000th employee and the re-opening of the company’s completely redesigned office in Nelson, B.C.
Traction on Demand’s new brand represents the evolving collective of the Traction on Demand community.
Since the start of the company 15 years ago, Traction on Demand has opened new offices around the world, welcomed hundreds of new Tractionites, and hired newcomers to Canada through the Traction Access program.
The new logo features a ‘T’ in a state of motion within a circle, symbolizing forward momentum and a unified team. The newly redesigned website showcases the extraordinary work and talent of Tractionites in the past year in a softer colour palette that taps into ToD’s playful side and human-centric vision.
“We’re also happy to announce that our office in Nelson, B.C. will be reopening in July, bringing innovation and tech career opportunities to the Kootenay region,” said Greg Malpass, Founder and CEO of ToD.
“Traction on Demand is representative of thousands of ideas from over 1,000 Tractionites, across many time zones, who are all looking to grow as a collective.”
Building on their Small Town Initiative, ToD is continuing its national expansion with the upcoming opening of their first Winnipeg office, where they will be tapping into Winnipeg’s local tech talent and hiring 100 new employees.
ToD is also transitioning to a new office model—they plan on partnering with independent businesses like coffee and bike shops to set up ‘gathering centres’ close to where employees live, working with community partners to offset their operational costs while also providing employees with a place to get privacy, collaborate, and work.