Vancouver’s Allocadia has been acquired by BrandMaker, an innovator in Marketing Operations and Marketing Resource Management (MRM) software solutions. Terms of the transaction were not disclosed.
Co-founded by twin sisters Kristine Steuart and Katherine Berry in 2010, Allocadia is a leader in Marketing Planning, Budgeting and Performance Management.
With a vision of making every marketing dollar count, the duo created Allocadia after seeing first-hand in their previous positions the difficulty of understanding marketing investments and measuring marketing performance.
“With BrandMaker, we knew we had found the right partner to capitalize on the tremendous market momentum and opportunity to transform the way CMOs and marketing teams work,” said Allocadia CEO and Co-Founder Kristine Steuart.
“We look forward to delivering even more value to customers, providing new and exciting career-defining experiences for our team and continuing to accelerate growth through innovation in the domain of marketing operations management.”
The new combined company will more deeply address the needs of CMOs and marketing teams by enabling them to orchestrate and optimize all of marketing’s core resources and operational processes across strategy, campaigns, investments, work, content, and brand.
The companies’ complementary presence in both North America and EMEA come together to form a global marketing leader, enabling broader support across the combined 300,000+ global users, served by a talented, diverse team of more than 300 people in seven countries.
Earlier this year BrandMaker secured a strategic majority investment from Rubicon Technology Partners, a leading private equity firm based in Boulder, Colorado.