Vancouver’s GameOn Entertainment Technologies has partnered with NFT platform Blockparty to launch a first-of-its-kind NFT Predictor product.
GameOn, a Victory Square Technologies portfolio company, provides broadcasters, TV networks, OTT platforms, leagues, tournaments and sportsbooks with interactive, social experiences around sports, TV and live events.
The NFT Predictor, spearheaded by Santiago Jaramillo, former Head of Sports at Dapper Labs, enables fans of rights holders who partner with GameOn to build up their collection by acquiring NFTs—images, video or audio—by either purchasing packs or via a marketplace.
From there, they leverage those assets to make predictions about upcoming events and are rewarded with exclusive NFTs for finishing high on the leaderboard. Completed collections of high-value NFTs can then be traded in for real-life rewards including tickets, merchandise and other exclusive offerings.
SEE ALSO: The NFT Boom is Still Just The Tip of The Iceberg
NFTs and digital collectibles exploded into culture, particularly sports, in early 2021 thanks to the popularity of NBA Top Shot, where users would unpack, collect and trade basketball highlights called Moments. A LeBron James’ dunk made headlines in April when it sold for more than $387,000 in NBA Top Shot’s peer-to-peer marketplace.
“We’re bullish that utility is paramount in any successful collectibles experience,” said Matt Bailey, CEO of GameOn. “IP holders are demanding new ways to harness blockchain technology and digital collectibles, not just minting and selling NFTs. Our predictive gaming platform that’s built, tested and in the market, allows the gamification of NFTs and helps IP holders create a more rewarding, authentic and engaging experience for their fans whether it’s for sports, TV or live events.”
GameOn will leverage Blockparty’s platform to issue NFTs on the blockchain, allowing content partners to add permanent, tamper-proof watermarks to the collectibles to ensure legitimacy. This will give fans, creators and collectors a way to validate the collectible’s rarity and authenticity while using them as a utility in predictive gaming.
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