Vancouver’s MediaValet has been selected by the Jane Goodall Institute (JGI) to securely archive and manage over sixty years of historic and present-day scientific research and conservation digital assets.
MediaValet is a leading provider of cloud-native, enterprise, digital asset management (DAM) and creative operations software.
The 5-year, 100 TB agreement, provides JGI with MediaValet’s core enterprise DAM platform, Advanced Custom AI, Audio/Visual Intelligence (AVI), and professional services covering implementation, library services, training and support.
Dr. Jane Goodall is considered the world’s foremost expert on chimpanzees, having spent the past sixty years advancing understanding of wild chimpanzees as well as helping protect their habitats through community-driven conservation and youth empowerment.
Over the decades, Dr. Goodall and her team have amassed thousands of hours of handheld, drone and camera trap video footage, tens of thousands of photos, maps and satellite imagery, and an untold number of handwritten notes, diagrams and sketches.
A primary initiative for JGI’s digital asset management work in 2021 is to digitize priority material, upload to MediaValet, and apply Advanced Custom AI and AVI to help scientists and storytellers alike sort, process and learn from the extensive collection of research and conservation assets.
Once uploaded, MediaValet’s industry leading security and redundancy measures will ensure the JGI’s archive is protected from misuse and safe from loss at all times.
Together, MediaValet and the Jane Goodall Institute are exploring how artificial intelligence, digital asset management and the Cloud can augment and revolutionize scientific research, conservation and storytelling at a global scale.
From transcribing handwritten field notes, to identifying specific animal behaviors across decades of video footage, the digitization and extensive meta data enrichment of JGI’s assets provides the ability to extend the knowledge to a much wider group of researchers, conservation professionals and storytellers simultaneously increasing the opportunity for scientific advancements and conservation.
In addition to scientific research, the Jane Goodall Institute will be using MediaValet to address several other challenges facing the institute, including centralizing marketing and communications content; preserving Dr. Jane Goodall’s personal legacy; and enabling effective storytelling across all their distribution channels.