Burnaby’s Clio has announced that Scott Stratten—co-author of six best-selling business books, award-winning speaker, and expert in social marketing—will be a keynote speaker at the ninth annual Clio Cloud Conference, held virtually from October 26–29, 2021.
At this year’s event, Stratten will discuss both online and offline methods to building client-centered relationships in a legal market driven by customer expectations for more effortless experiences.
Stratten coined the term “UnMarketing” as a movement against traditional marketing tactics and a rallying call for businesses to start engaging with customers to build lasting relationships.
As one of Forbes’ top five social media influencers and an expert in viral and authentic marketing, Stratten will provide practical examples of how to attract more clients and amplify services across channels in a hybrid legal environment where business continues to be conducted both digitally and in-person.
“Scott’s Clio Cloud Conference keynote is coming at an opportune time as many firms start navigating a new hybrid service model that will require them to bridge the business gap between the digital and real-world,” said Jack Newton, CEO and Founder of Clio.
“Consumers have become well-versed in vetting businesses online resulting in the demand for better and more effortless interactions from law firms. In order to succeed, legal professionals will need to know how the experiences they are delivering are inextricably linked to the services they offer. Scott’s insights on how to effectively market through integrity, community, and authenticity will be invaluable to attendees.”
Following the success of its first-ever virtual Clio Cloud Conference in 2020 which attracted over 4,500 attendees from 46 countries, the conference format will continue to be digital to help eliminate barriers and improve access to the Clio Cloud Conference.
To ensure those without the means to attend the Clio Cloud Conference are able to equally participate in these vital conversations, Clio will once again offer the Clio Cloud Access Grant.
Legal professionals are encouraged to purchase their 2021 conference passes soon to take advantage of the Early Bird Pricing of $99 per pass, only available until August 27, 2021. Learn more at cliocloudconference.com.