The funds from the follow-on investment will be used to grow the existing platform and to complete the development of an add-on feature which will allow creators to launch their own digital currency powered by the blockchain.
Launched in 2018, Creator.co (previously called Shop and Shout) has grown to become one of the world’s top ranked Influencer platforms.
Creator.co is a one stop shop to drive awareness, content and conversions for brands on Instagram, Facebook, Twitter, Youtube and TikTok. The Creator.co platform is fully automated that allows brands to discover ultra-tailored creators and launch a campaign with them in minutes.
Over 90,000 Creators have collaborated with brands like Walmart, Colgate, Zero Water, Freeyum, Vasanti, and more.
“We’re excited to partner closely with VST and add even more depth to our Creator ecosystem. The funds will be used to scale our current features while adding tokenomics to the ecosystem – giving creators even more ways to earn on Creator.co,” commented Vinod Varma, CEO of Creator.co.
“With the Influencer marketing space growing by 30% annually, it’s on pace to be worth over $80 billion by 2028. I don’t believe it will be a standalone platform that ends up helping the most Creators and Brands, it needs to be an Ecosystem.”
Notable Creator.co Advisory Council members and shareholders include Manjit Minhas (Dragon’s Den), Dario Meli (Hootsuite), Andrew Reid (Rival Technologies), and Phoenix Ventures.
“Creators are businesses that are creating real economic value, but they’re so poorly understood,” says Shafin Diamond Tejani, chief executive of Victory Square. “This is a segment of the economy that has seen significant growth, but there aren’t many options for them to find the right tools that can help them reach their full business potential.” One of the things I’m most excited about is giving power back to creators, and extending the options for monetization even further — to their followers.