Trickfilm Entertainment is on a mission to democratize the production, distribution, and monetization of animated entertainment around the world.
The Trickfilm platform promises to allow animation intellectual property owners to monetize their content by engaging with and selling directly to their audiences.
Trickfilm’s platform utilizes real-time rendering engines, cloud services, and blockchain technology to connect animation producers directly with their audiences in a way that has not been possible until now.
Think of it as Saturday Morning Cartoons as a Service.
Xentrix is a leading CG animation studio with a strong body of work in both TV and branded 4d/5d theme parks.
“We believe that Trickfilm’s platform is the future of broadcasting and monetization for this medium,” adds Xentrix Chairman Nandish Domlur “and this investment reinforces our strategy to create, produce, and distribute animated content worldwide.”
“Trickfilm’s vision, combined with Jeremy’s extensive experience in animation & video game production and business development in this market, makes this a very attractive investment for Xentrix” Domlur continues.
“In concert with the success we’re enjoying in India, the Philippines, and Australia, Xentrix will enter the Canadian market with a studio in Vancouver to support original content creation and, ultimately, drive content creators to the Trickfilm platform.”
RELATED: Trickfilm is hiring in Vancouver
Earlier this year Trickfilm received $100,000 from the National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP), a federally-funded program that supports the commercialization of innovative Canadian technologies.
Trickfilm was founded by CEO Jeremy McCarron, a veteran of the creative arts industry and a resume that includes nearly 40 production credits at world class organizations such as Mainframe Entertainment and Electronic Arts, and strategic roles with the Art Institute and Autodesk.
“This investment, in addition to the Industrial Research Assistance Program (IRAP) contribution we received from the National Research Council of Canada earlier this year, propels us to realize the vision. We’re on our way,” McCarron told Techcouver.
“The partnership with Xentrix extends beyond the capital investment, as well. With their original properties development and production services teams around the world, Xentrix may support Trickfilm creators building content for the platform.”