Direct-to-consumer e-commerce leader EMERGE Commerce is in acquisition mode, adding their 6th and 7th brands in North America.
Atlanta’s BattlBox is a market leading survival, outdoor and camping goods subscription business-based in the US, and notably, featured in its own Netflix Original show, “Southern Survival”, in 2020.
Toronto-headquartered Carnivore Club is a premium artisanal meat subscription business in Canada, with a presence in the United States.
BattlBox and Carnivore Club generated combined revenues of approximately USD $23 million and Adjusted EBITDA of approximately USD $3.3 million in the trailing twelve months ended May 31, 2021.
“BattlBox Group will be our largest and most profitable acquisition to date, and provides us with a very capable and disciplined operating team in the U.S. with deep subscription-based ecommerce expertise,” said EMERGE Founder and CEO, Ghassan Halazon.
“The acquisition delivers two excellent brands with tremendous growth opportunities. Firstly, BattlBox, a highly profitable, market leader in the fast-growing survival, outdoor gear, and camping subscription space in the U.S., and second, Carnivore Club, a leading premium artisanal meat subscription box, which we view as a complementary offering to truLOCAL, our premium meat subscription business.”
This is EMERGE’s sixth acquisition in North America, and its second acquisition since becoming publicly listed on the TSXV in December 2020.
“BattlBox is a top-rated brand in its category, with over 3 million site visits in 2020. We plan to continue to execute against our robust acquisition pipeline and deliver additional market-leading online brands to our diversified ecommerce portfolio,” said Drew Green, EMERGE Chairman.