Traction on Demand Follows The Sun With New Zealand Acquisition

North America’s largest dedicated Salesforce consulting and application development firm is getting bigger.

Vancouver’s Traction on Demand (ToD) has acquired New Zealand-based Salesforce Implementation partner Trineo.

The acquisition further expands Traction on Demand’s global footprint by bringing together two leading Salesforce consulting partners whose complementarity in geography, expertise, and values are undeniable.

ToD’s expansion into the Australia and New Zealand (ANZ) region began in 2019, developing a growing footprint in Sydney, Australia.

Now bolstered by the acquisition of Trineo and continued global growth, ToD is positioned to lead the region with deep Salesforce platform and industry expertise.

In addition to Trineo’s long standing ANZ Salesforce practice, the opportunity to bring together Trineo’s digital product development capabilities including Slack, customer and employee identity (Okta/Auth0), cloud agnostic solution delivery, and ToD’s product-incubation teams, will enhance the service potential of both teams.

The acquisition will also allow ToD to expand its “follow-the-sun” approach, enabling client services availability around the clock, in North America, Australia, New Zealand, and India.

“We’re thrilled to be joining efforts with a fellow B Corporation, a designation that showcases Trineo’s commitment to using business as a force for good,” said Greg Malpass, Founder and CEO of ToD.

“Anchoring on Trineo’s footprint, leading reputation, and bespoke digital product development capabilities creates a distinct advantage for our organization across both the ANZ region and North America. The potential of ToD and Trineo together will help us accelerate change and enablement across the Salesforce ecosystem.”