The live streaming market is expected to grow to USD $184.3 billion by 2027, and saw 99% growth in hours watched on major digital platforms from April 2019 to April 2020. Younger audiences continue to be drivers of this growth, as 63% of Millennials watch live streaming regularly.
BBTV is a leading creator monetization company and they believe that rights management represents one of the company’s key growth areas and highest gross margins.
“COVID has really expedited pre-pandemic shifts for events to be live-streamed and viewed online. Broadcasters and event organizers are pivoting their thinking to include or even move exclusively to digital platforms, making it more important than ever for them to expand their reach and engage with fans, all while controlling their IP,” comments Shahrzad Rafati, Chairperson and CEO, BBTV.
“In the coming years we’ll see even more of this trend as the biggest games, awards shows, concerts and other events harness the power of digital platforms to capture audiences in new ways. We’re really excited to launch this offering as part of our world-class Rights Management solutions to help clients protect their IP while driving more revenue from live events.”
To date, BBTV has provided rights management solutions for a number of live events, including for premium enterprise clients such as Premier Boxing Champions (PBC) events on pay-per-view, and the formal launch of this solution will further expand the company’s range of capabilities within Content Management.
Available now as a solution for BBTV’s new and existing clients, Rights Management for Live Events enables companies to generate more viewership, revenue and insights from live content at a time when digital live streaming is a key growth area for major events.