Vancouver’s iQmetrix has integrated with Pointy from Google, a free service that places local retailers above the big-box options when a customer is searching Google for products nearby.
iQmetrix provides software in the competitive wireless retail space.
With the rise of big-box brands, same-day or next-day shipping, and the expansion of online retail, wireless retailers are having trouble competing, despite stocking exactly what nearby shoppers are looking for.
“We know consumers want to support local businesses, and most start their purchasing journey on Google. This is a great way for businesses to promote their inventory and surface local options for the consumer to complete their purchase the same day,” said Ken Konkel, Vice President of Technology at iQmetrix.
To help iQmetrix clients can now opt to have Pointy from Google integrated, free of charge, with their point-of-sale system. When the retailers scan their inventory, the products are uploaded to an online catalog for their store and, in turn, are shown on their Business Profile on Google.
By enabling Pointy, telecom retailers can connect with shoppers in the area who are browsing online for products, without needing their own e-commerce website.
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