London, Ontario’s Paystone has acquired Vancouver startup NiceJob, an award-winning reputation marketing platform for service businesses.
Founded in 2017, NiceJob has quickly grown to become the North American market leader for small and medium-sized businesses looking to engage in reputation marketing.
NiceJob automates the collection of online customer reviews and referrals and distributes them to sites where they will be seen most to raise awareness and drive sales for their customers. NiceJob wants to ensure that the great work done by companies never goes unrecognized, unappreciated or unrewarded.
With the acquisition of NiceJob, Paystone welcomes NiceJob’s founder and CEO, Lars Kristensen, as Paystone’s Chief Product Officer. In his new role, Kristensen will be leading the combined product and technology team responsible for fulfilling the company’s mission of achieving customer-driven growth.
With roughly $100 million raised in 2021 alone, Paystone is looking to hire many key roles across North America. Paystone currently employs over 150 and is looking to add another 50 by the end of the year.
Paystone adopted a people first return-to-work strategy allowing employees to choose to work from home or out of one of its regional hubs in London or Montreal, and now Vancouver.
NiceJob was a Top 10 startup at the 2019 New Ventures BC Competition.