Vancouver’s BBTV is partnering with Spotter to get its creators paid.
Spotter is dedicated to providing game changing non-dilutive capital to creators, empowering them to grow their businesses and brands while retaining their freedom.
The new partnership will see Spotter dedicating USD $125 million to BBTV creators to further scale creator growth and monetization opportunities for the company’s existing library of creator content.
The partnership provides BBTV and its creators higher immediate revenue on content, providing up-front cash that can be leveraged for further growth in exchange for Spotter’s right to receive revenue generated from existing content.
“We’re excited about this deal with Spotter, as it’s a great illustration of how we can empower creator growth while driving new revenue opportunities from our massive high-quality content library,” commented Shahrzad Rafati, Chairperson and CEO, BBTV.
“BBTV has cemented itself as an industry-leader in 12 languages and 30 countries with a resilient and re-occurring revenue model spanning thousands of creators and tens of millions of videos. As I’ve said before, as we continue to drive success for our content creators, we’ll continue to gain momentum across all revenue streams.”
A reflection of Spotter’s dedication to empowering creators to grow their businesses and brands, Spotter’s commitment to BBTV creators is one of the largest financial allocations so far in the creator economy space.
Spotter has already deployed approximately USD $18 million to BBTV creators to date.