Langley’s CubicFarms is leading the agricultural revolution.
With severe drought, heatwaves, food insecurity and supply chain disruptions plaguing the planet like never before, CubicFarms is responding with the most impactful and disruptive agricultural innovation since the introduction of vertical farming.
Attended virtually and in-person by more than 1,600 journalists, influencers, tech insiders, and industry and government guests, the CubicFarms AMPLIFIED event on October 21st in Pitt Meadows marked the official launch of the local chain ag-tech industry category developed by the company founded in 2015.
Guests attending CubicFarms AMPLIFIED in person had the exclusive opportunity to sample ALLWays Local-branded produce, see CubicFarms’ technology in action, and learn more about the recently announced FreshHub, the company’s largest project to date.
The first-ever renderings of this next-generation high-density system, which will include a remarkable 96 modules occupying a single acre of land, were also revealed at CubicFarms AMPLIFIED.
CubicFarms has secured a $1.2-million deposit from a private investor group for its brand new FreshHub system however the exact location of the first FreshHub has not been announced formally.
CubicFarms has confirmed that it will be in the Lower Mainland area, open in 2021, and its 96 machines will produce the equivalent of a 100-acre field.
“FreshHub meets the increasing demand for more reliable and sustainable independent local food supply with high-density, cost-efficient production,” said Jeff Booth , Chair, CubicFarms.
“By serving cities and communities where demand for high-quality fresh produce outstrips supply, FreshHub becomes a true contender to break our reliance on long supply chains while providing consumers with produce that’s both more nutritious and tastier than that which is shipped long distances.”
A powerhouse roster of sustainability ambassadors joined Dinesen and other CubicFarms executives at the event including Canadian astronaut Commander Chris Hadfield.
“With local chain ag-tech, we not only become climate independent, we also decrease land use and the greenhouse gas emissions generated by transporting food,” Hadfield said in conversation with Dinesen, who pointed to United Nations research estimating that more than half the world’s population will rely on food sourced outside their countries by 2050.
“This is the technology we absolutely need… it’s going to change the world.”