Tim Hortons is piloting artificial intelligence-assisted technology at select restaurants across Canada with the goals of providing recycling and composting education for guests and driving increased recycling and diversion rates.
Waste bins at 12 restaurants across Canada will be equipped with Intuitive AI’s tech – a screen and product image recognition technology to identify packaging items that guests scan. The screen provides guidance to guests on whether the items they scanned can be recycled or go into the compost bin or should go in the waste bin.
The test period will begin with an analysis of how guests are currently using the waste, recycling and compost bins in select restaurants before the on-screen guidance is turned on. The technology is currently installed at test restaurants in Vancouver and will be added to select restaurants in Alberta, Manitoba, Ontario, Quebec and Nova Scotia before the end of the year.
Co-founded by Hassan Murad and Vivek Vyas, Intuitive AI was singled out by Macleans magazine in 2019 as a potential billion-dollar breakout. In 2018 they were named one of the top 20 most innovative technology companies by the Canadian Innovation Exchange.