The hits keep coming for Vancouver’s Klue.
Hot on the heels of growth accolades and culture awards, the AI-powered competitive enablement platform has raised a USD $62 million Series B round led by Tiger Global with participation by Salesforce Ventures.
The new round takes Klue’s total funding to date to USD $81 million.
Klue helps companies collect and curate hard to find competitive intelligence, combining the best of what the web knows about your competition with the best of what your employees know into a single repository. This combined source of trusted and actionable insights gives sales, marketing, product, strategy and executive teams a substantial edge over the competition.
Headquartered in Vancouver, Klue has a growing presence in Toronto and Amsterdam and will end the year with a headcount of 150 employees and plans to add another 150 next year.
Last month the startup-to-watch won the Tech Culture of the Year Award at BC Tech’s 2021 Technology Impact Awards and was named one of Canada’s Most Admired Corporate Cultures for 2021.
Cofounder and CEO Jason Smith told Techcouver that Klue’s focus has been on serving revenue and enablement teams but that with this funding they will expand across departments (sales, marketing, customer success, product and strategy) to “build the system of record for compete”, helping every department of every enterprise leverage competitive intelligence.
Klue was recently tagged in the Globe and Mail’s annual ranking of Top Growing Companies and claimed a Deloitte Fast 50 Award as the 12th fastest growing tech firm in Canada. The company has a customer list that includes hundreds of enterprise and fast growing mid-market companies including Adobe, UiPath, Shopify, 3M and Dell.
“There is a huge greenfield opportunity in competitive enablement and Klue is defining the category,” said David Sacks, co-founder and general partner at Craft Ventures. “Stagnant competitive intel decks and wikis are no longer sufficient. Businesses need to collect, curate and distribute competitive insights in real-time to stay ahead. This is why some of the world’s largest technology companies have turned to Klue.”
Last year Klue raised a $15 million Series A round led by Sacks’ Craft Ventures. Sacks was a member of the PayPal Mafia, a group of former PayPal employees and founders went on to found a long list of tech companies that includes Tesla, LinkedIn, Palantir, SpaceX, Square, YouTube, Yelp, and Yammer.
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