Vancouver’s Damon Motors is heading to Europe.
The mobility startup announced today that it is expanding to Europe to bring its multi-award-winning HyperSport motorcycles across the continent. Targeted countries will include Germany, France, UK, Italy, Spain, and the Netherlands.
With $46 million in HyperSport orders to date, an increasing number of Damon customers originate from Europe.
“Europe is a massive market opportunity for Damon, and we aim to be at the forefront of e-mobility, technology and safety in this territory,” said Jay Giraud, co-founder & CEO, Damon Motors.
“We expect to see greater demand in Europe for Damon motorcycles ordered vs. North American orders. With the European market rapidly transitioning to electric vehicles, we are certain that this great continent will be a dominant market for Damon and the move towards safer and cleaner two-wheelers.”
To support the growth, Damon is expanding its management team, naming Dino Mariutti as Head of EU Operations. His charter is to rapidly establish a footprint in the territory, aggressively drive demand to capitalize on European EV acceptance, and build the Damon brand through partnerships into a market-defining force.
“In many regions of Europe, two-wheelers are the primary mode of transport—and equally as important as electric mobility is safety,” said Dominique Kwong, co-founder & COO, Damon Motors.
“Our 360° Co-Pilot system makes riding safer, and we want to lead the way to safer, cleaner mobility in Europe, where motorcycle culture is big. We look forward to changing the mindset that motorcycling can be safer and more accessible.”
Damon will begin its foray into Europe in 2022 with a Damon Roadshow across key European cities; followed by unique branded retail experience centers where consumers can view and test ride models.
Once established, Damon plans to build a manufacturing plant to give the company the flexibility to cater specifically and rapidly to the vastly growing Euro e-market, and deliver on Damon’s aggressive sales volume targets.
Damon is soft launching in Italy to validate its research, business model and go-to-market plan.
The company has entered into a partnership with Italy-Based Bapro, headquartered in Correggio, the leading brand that produces chassis dynamometer test benches for the global automotive industry. As Damon builds out its US and European event calendar, the Bapro partnership will provide Damon with a high-energy demo roadshow tour experience.
Leave a Reply