Vancouver’s SoleSavy announced today that Ali Adab will become its first Chief Content Officer.
SoleSavy is a fast-growing sneaker startup that gives its members access to highly sought after sneakers at retail prices.
The startup recently raised $12.5 million in a Series A round led by Bedrock capital with participation from investors such as Dapper Labs’ CEO Roham Gharegozlou, Shopify’s Harley Finkelstein, “Diplo,” Jason Calacanis’ LAUNCH, and Turner Novak’s Banana Capital.
Adab is a media, entertainment and technology veteran who most recently served as Vice President of Content and Partnerships for BBTV. There, he oversaw the company’s multi-platform creator network, leading content partnerships, talent management, international markets, and its music division, Opposition.
As Chief Content Officer, Adab will lead content initiatives, drive its Web3 & NFT strategy, and secure partnerships with brands, creators, and media companies.
“Ali’s deep understanding of content, creators, crypto, and community along with his passion for sneakers perfectly align with our global vision for the brand. We’re excited to have Ali join our leadership team,” said Dejan Pralica, SoleSavy CEO.
“This year, we’re focused on launching new content offerings, our peer-to-peer marketplace for members and continuing to grow our community. It’s an exciting time for the business and we have big plans for the future.”
In the coming months, SoleSavy will be launching its marketplace, Collect, which allows members to buy, sell and trade without extra fees.
“The SoleSavy journey is just getting started and I’m thrilled to be joining its world-class team at this exciting juncture,” said Adab. “Together we will build SoleSavy into a global media brand with premium content while growing its membership community and marketplace.”