As evidenced during the recent B.C. flooding, the ability to make a call from your car, or to use GPS for directions, can be the difference between life and death.
This is especially true at night and during bad weather. Trouble is, the province has some of the most rugged and diverse terrain in Canada, and is home to many remote and difficult-to-service areas.
Cellular infrastructure requires power, and in these areas there is no power available, making a challenging business case for cellular providers.
With reliable cellular coverage and winter road safety being such hot topics throughout the province, Rogers has just launched another expansion project, this time along Highway 4 on Vancouver Island.
Intended to improve cellular coverage for workers, travellers, and residents of several communities, the project involves building six new cellular towers and upgrading two existing ones along an 85-kilometre stretch of the critical route between Port Alberni and Tofino.
All told, more than 430 kms of new highway coverage is being provided – fully funded by Rogers.
“We are proud to continue to invest and build in B.C., constructing highway connectivity projects and building critically needed networks to bridge the digital divide,” said Jorge Fernandes, Chief Technology Officer at Rogers Communications.
“Highway 4 is a vital route, and this project will provide 85 kms of new service and resolve spotty coverage, improving safety and reliable connectivity as soon as possible for all who depend on it for commercial transportation, tourism and travelling to and from their homes.”
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