The groundbreaking collection features 8,888 unique female and non-binary profile picture (PFP) avatars, artistically rendered in a hyper-real style.
Each avatar in the collection was created algorithmically from a pool of over 30,000 different characteristics, making the NFP collection one of the most unique collections ever created.
The launch was a huge success thanks to a rapidly growing community of over 40k members who have joined Daz 3D’s official NFP Discord channel and over 19,000 followers on NFP’s Twitter account. The collection sold out on January 5th with a public offering price of .2 ETH.
For the company’s first collection of NFTs, Daz 3D chose to focus on female and non-binary avatars, highlighting Daz’s vision of the metaverse as a way for people to celebrate their uniqueness while encouraging an open, inclusive meta-community as the metaverse continues to develop.
Daz 3D and sister company Tafi, headquartered in Salt Lake City, have been operating remotely in Vancouver since 2020 and will be opening an office in Yaletown in 2022.
Techcouver recently had the chance to chat with Kirsten Sharp, the Director of Content Production at Daz 3D, about the NFP launch and why it was such an important project to their Vancouver team.
“One of our uniques in our PFP collection uses a wheelchair. You don’t see it in the profile pic but if you were to open the software, you would see her wheelchair. She’s a really cool gamer girl who happens to use a wheelchair,” Sharp explained.
“And full disclosure, I also happen to use a wheelchair, I have a lot of experience bringing diversity and inclusion into a story line without it being the main topic, and avoiding tokenism.”
Daz 3D consulted with a wide range of ethnic and cultural experts and organizations to improve representation, remove unconscious bias and pursue more inclusive avatar standards.
“One of our characters who is named Bonnie has Down Syndrome and we made a conscious decision to release her in a noir theme bundle as a detective and she’s beautiful. We worked with the Greater Victoria Down Syndrome Society to ensure that we were representing her as accurately as possible,” Sharp shares.
“When we released Bonnie on the store she did as well as all our other characters and to me that just shows that the world is ready for this”.
As part of the consultation process with the Society, Sharp’s team worked with parents and grandparents of children with Down Syndrome and they’d get feedback from the kids like “Yeah, that’s me, that’s so cool – I’m finally represented.”
As a nod to the underrepresentation of females in the NFT art market, Daz 3D pledged to donate 5% of the public offering revenue to Women in Tech charities and that ended up totalling over $100,000.