Edoardo De Martin has added the role of President to his Chief Technology Officer business card at Langley’s CubicFarms.
The CubicFarm System and HydroGreen Grow System indoor growing technologies convert wasteful long supply chain agriculture into local chains, enabling farmers to grow more with significantly less land, water, waste, and physical labour in any climate, year-round.
In the last 12 months in his role as CTO at CubicFarms, De Martin has transformed the company’s technology and levelled up the skills, strategy, and offerings with the development of the company’s enterprise level platform. Since joining CubicFarms, De Martin has strengthened the company’s roadmap, built a new software division, and assembled a world-class product and technology team to deliver the next generation of indoor growing technologies.
“We’re building toward democratizing and localizing the growing of fresh food. At its foundation, the root of our strategy is to bring to market cutting-edge indoor growing tech,” De Martin shares.
“It’s inspiring working with top talent who are driven by our mission to help feed a changing world by developing technology solutions that provide hope and help solve our urgent, global food security issues. I’m excited to continue nurturing a passionate, innovative company culture and to work on a deeper level with this exceptional leadership team.”
Previously, De Martin held positions including General Manager of Dynamics Mixed Reality Applications on HoloLens and General Manager of the Microsoft Vancouver Development Centre, where he grew the team from 300 to 1,700 people. At Electronic Arts, he delivered Need for Speed Underground, the franchise-leading, number-one selling game worldwide, and earned back-to-back ‘Best Company’ honours for operational excellence at Next Level Games (acquired by Nintendo).
As CubicFarms CTO, De Martin laid the technological foundation for the company’s data strategy, enabling the use of Artificial Intelligence and modelling to improve customer insights and accelerate research and development.
“We’re thrilled that Edoardo will take the helm as President while continuing his excellent work as the Company’s CTO,” said Dave Dinesen, Chief Executive Officer, CubicFarms.
“Edoardo’s expertise in commercializing and scaling teams and technologies for global expansion will be instrumental in our growth phase as a full stack technology company. CEA offers a unique ability to capture and utilize data. Our CubicFarm System and HydroGreen Automated Vertical Pastures™ technologies—and our platform—are remarkable. Ultimately, our automated systems are simple to use and allow all communities the opportunity to grow fresh food and feed, locally and sustainably.”