Lassi will be tasked with leading the awareness creation surrounding HoK’s Origin metaverse.
LGL is a leading Web3 platform specializing in non-fungible token (NFT) architecture, immersive metaverse environments, play-to-earn tokenization and virtual asset royalty streams.
Lassi comes to HoK as a seasoned veteran with a track record of growing global brands across the technology, music, beverage and creative services industries. His career highlights include helping to build notable brands such as Red Bull and Spotify.
With an expansive background working with major creative agencies and global artists, Ryan joins HoK to lead the marketing of its Project Origin metaverse initiative and is equipped to scale its marketing function through efficiency, flexibility and speed.
“We are thrilled to add Mr. Lassi to our senior leadership team and I would like to extend a warm welcome to Ryan as he joins HoK, shared Dorian Banks, Chief Executive Officer of LGL.
“The Origin metaverse project, among other initiatives under way, just got a major boost and I am very much looking forward to our team learning from him and his vast industry experience as a marketer of major global brands like Red Bull and Spotify. The metaverse space, NFTs and play-to-earn gaming are all areas that we believe will stand to benefit from a strong marketing effort. Therefore, Ryan’s addition is expected to benefit both LGL and HoK going forward.”
Headquartered in Vancouver, LGL’s leading brand is House of Kibaa.
HoK has successfully released digital assets to include GenZeroes, which sold out in just 37 minutes for total proceeds of CAD $6.2 million, in addition to a perpetual 5% royalty stream on secondary market sales.
HoK plans to launch a hyper-realistic metaverse built on the latest version of Unreal Engine in 2022.