As the Vancouver-born company enters its next phase of growth it is uniquely positioned to drive the Web3 creator economy by connecting creators, fans and collectors.
“As home to almost 5,000 content creators, BBTV has been a driving force in Web2’s $104 billion creator economy,” commented Shahrzad Rafati , Chairperson and CEO, BBTV. “Since the beginning, we’ve been providing end-to-end solutions for creators to succeed, and with our scale and expertise we’re uniquely positioned to empower the growth of Web3’s creator economy.”
Under the new partnership BBTV will be providing creative, marketing, and content management solutions to creators to enable them to expand, engage and monetize their fan communities outside of major social and video platforms by leveraging blockchain technology. ConsenSys NFT will provide co-development support for the backend of BBTV’s NFT solutions.
Through the company’s Web3 strategy, BBTV will help creators build their NFTs, track ownership of their content and impact across fans and collectors. Additionally, the company will authentically connect creators to their fan-base and help creators retain ownership of that experience. This enables creators to monetize their intellectual property more effectively by activating their fans.
Added Rafati, “Fans want to own a piece of their favorite creators’ content and to feel part of a community beyond video platforms. This partnership will play a key role in BBTV’s wider Web3 strategy alongside our community and metaverse initiatives, and ConsenSys provides additional strengths for us as we build something truly differentiated in the space.”
“The creator economy is a powerful ecosystem to drive mass adoption of blockchain and everything it has to offer for creators and their fans,” commented Tyler Mulvihill , Global Co-Head of NFTs, ConsenSys. “As they are a standout leader in the space, we are proud to be working with BBTV to open this new frontier for Web3 and the creator economy.”
This announcement closely follows BBTV’s launch of its Pay To Crypto solution for creators in January, a component of the company’s Web3 solutions which enables creators to receive their earnings in a range of popular cryptocurrencies, including Bitcoin, Ethereum and USD Stablecoin.