Vancouver’s Trulioo today announced the appointment of Dawn Crew as the company’s first Chief Marketing Officer.
Crew joins the leading global identity verification company with 25 years of experience in defining and leading global marketing strategies for technology companies in the identity verification, authentication and human resources industries.
Most recently Crew served as Senior Vice President, Industry & Solution Marketing at TransUnion, accountable for leading teams across the organization’s core B2B Solutions businesses.
“Dawn’s global experience and career in scaling marketing programs for industry-leading companies make her well-aligned to advance the Trulioo go-to-market strategy,” said Steve Munford, Chief Executive Officer of Trulioo.
“As we continue to embark on a new phase of growth and expansion, Dawn’s leadership and marketing acumen in the identity verification space will be instrumental in broadening the reach of the Trulioo end-to-end identity platform in new and mainstay verticals and geographies.”
2022 has been a year of firsts in the c-suite for Trulioo. In January they named Michael Ramsbacker their first Chief Product Officer and last month Reno Mathews was appointed the company’s first Chief Compliance Officer.
“I’m thrilled to be joining Trulioo at such an exciting time in the company’s journey,” said Dawn Crew, Chief Marketing Officer of Trulioo. “Digital identity is the basis of the trusted connection between who we are as people and the businesses we want to interact with and Trulioo has the most robust solutions to ensure everyone in the world can be seen and participate in the digital economy.”