Responsive leverages machine learning to help financial advisors to better serve and engage investors.
The investment will help the company expand to US and European markets, as well as commercialize their APIs and integrations to help advisory businesses and platforms rapidly adopt their solutions.
“Our mission is to help institutions scale better advice, to more clients.” said Davyde Wachell CEO of Responsive, “Our core product “Prioritize” supercharges advisors with personalized actions and conversations that create value for their clients, and for their business. Our APIs can help organizations accelerate time to value by unlocking insights hidden in data, and enable advisors to see more, do more and succeed more for their clients.”
Co-operators utilizes the company’s solutions to provide a custom streamlined onboarding and advisor workflows and will continue to partner with Responsive to add more functionality to its wealth management platforms in the future.
“Partnering with companies like Responsive is core to our innovation strategy,” says Co-operators’ Daniel Sinclair, Vice President, Corporate Development & Co-Head Co-operators Corporate Venture Fund. “As a purpose-built financial services provider, we are committed to improving resiliency for all Canadians. With Responsive’s productivity tools already running across our entire advisor network, we know that their insights enable advisors to offer data driven solutions that help our clients grow their wealth and secure their financial future.”
As part of the partnership, Co-operators will join Responsive’s board of directors.