A Victoria startup is aiming to change the sock game.
In an industry dominated by t-shirts, Custom Labs wants to carve out a niche of custom socks with a turnaround time of three weeks.
The e-commerce fledgling uses Outway performance socks, which it claims are inexpensive, customizable, and “guaranteed to delight any user.” Custom Labs says its socks have been used as a corporate gift, conference giveaway, promotional item, team gear, and more—including as staples for the athletes at Prairie Hockey Academy in Saskatchewan.
“At Custom Labs, we pride ourselves on the customer experience,” said Jonathan Mactinger, Director of Sales at Custom Labs. “Every project that we work on, we give the same 110% effort.”
Custom Labs, which offers one-on-one communication with designers, says it uses 100% recyclable materials for product packaging and partners only with eco-conscious courier companies.
In collaboration with Plastic Bank, the Victoria startup has successfully prevented more than 1.5 million single-use plastic bottles from entering the oceans.
“Give us the opportunity to help you with your custom project, we promise we’ll exceed your expectations,” added Mactinger.
Following the success of its socks, Custom Labs is set to launch custom caps “within the next few months.”
Pricing starts at $6 per sock for bulk orders.