Victoria’s Frontly has raised a $350,000 round to grow their custom internal admin tooling platform in the burgeoning no-code market space.
No-code is an approach to designing and using applications that doesn’t require any coding or knowledge of programming languages. This type of software is part of the self-service movement that empowers business users to create, manipulate, and employ data-driven applications to do their work better.
Frontly was founded in July 2021 by CEO Patrick Kelly. While building his previous startup DropCommerce, a Shopify app adding hundreds of new merchants per day, Kelly saw the power of custom internal apps and how they can scale a small team effectively.
“If it weren’t for our custom internal tools, we would have needed to double our support team. As a bootstrapped company, this efficiency made our business work,” Kelly told Techcouver.
Seeing the massive potential in this space, Kelly founded Frontly to help businesses launch custom apps to solve their specific business challenges within minutes and without writing a line of code.
No one should be surprised to see hometown investor Tiny Capital on Frontly cap table.
Tiny Capital’s Andrew Wilkinson is a no-c0de convert and likens it to a pickup truck versus the bulldozer that is native code.
“Powerful enough to help you get most simple and intermediate projects done. In short, NoCode is 20% of the cost and effort, for 80% of the result,” Wilkinson tweeted.
With software salaries at an all-time high and investment markets shifting attention to profitable businesses, companies are actively looking for ways to operate more efficiently.
“The internal tooling market is way bigger than people understand. Almost every client we talk to has a dashboard or automation in mind that would bring them big value but they can’t afford the development resources,” Kelly continued.
“We’re just at the beginning of this shift in technology to make this accessible to everyone without hiring developers.”