Earls Restaurant Group is the latest company to partner with Reusables.com, a Vancouver-born startup offering a zero-waste packaging platform.
After a pilot at the famous Earls Test Kitchen in downtown Vancouver, all Earls customers are now able to select reusable takeout packaging for pickup and delivery through their ordering channels.
“At Earls, we are committed to supporting the environment and sustainability movement, and are excited to pilot Reusables and give our customers more options to reduce their reliance on single-use plastics,” said Kristin Vekteris, Chief Brand Officer at Earls Restaurant Group.
“It goes beyond sustainability because the food stays warm and travels better in their stainless steel bowls,” she added.
Reusables’ tech-enabled packaging platform has seen adoption throughout restaurants and retailers in Vancouver since launching in 2021.
“Earls is an iconic brand in Vancouver and we are honoured to team-up with them to make reuse easy for their staff and customers,” offered Jason Hawkins, CEO of Reusables. “Our Reusable-as-a-Service enables companies like Earls to seamlessly integrate reuse into their existing business.”
The startup also began working with IGA on Robson Street in Vancouver in May.
So how does the Resuables process work?
Stainless steel containers are delivered to a business and used when packaging meals for a participating customer’s takeout or food delivery order—then returned, sanitized, and reused approximately a thousand times, according to the startup. Through its proprietary app, the Reusables team is able to track containers, manage returns, and ensure each container is “cleaned to the highest standard.”
Reusables.com was cofounded by Hawkins and Anastasia Kiku and has received private capital as well as funding through the Vancity enviroFund Program. Hawkins and Kiku are part of Ryan Holmes’ League of Innovators.
The company announced that is plans to expand to new cities later this year but did not specify which.
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