NoTraffic has recently expanded into Canada.
The internet-of-things platform works with traffic agencies and technology partners to improve road coordination, safety, and traffic equity. Based in the overseas tech hub of Tel Aviv, NoTraffic has opted to start its Canadian launch in BC, which is becoming known for micromobility innovation—and bad traffic.
“With its history of embracing innovation, Canada is a priority market for NoTraffic and the ideal location for the next step of our expansion,” said Tal Kreisler, CEO of NoTraffic.
The NoTraffic Platform leverages computer vision, cloud computing, V2X connectivity, and AI technologies to optimize traffic grids.
“We are so excited to practically showcase the benefits of our system and the improved quality of life it can provide to citizens and communities alike,” said Kreisler.
In BC, NoTraffic says it is working with Rogers Communications and the University of British Columbia to offer urban mobility solutions to Canadian traffic agencies. The company established these partnerships last year ahead of its formal launch.
According to Kreisler, the NoTraffic Platform “reinvents how cities manage their urban transportation networks, empowering city officials and traffic engineers to improve sustainability and traffic efficiency.”
NoTraffic’s mission is “to lay the digital foundation for urban mobility, by transforming low-tech infrastructure to support modern demands and driver expectations,” he stated.