Vancouver startup SafeDigit has raised USD $1.2 million to help delivery businesses release their own applications on Shopify, WooCommerce, and Wix.
Referring to themselves as the “Zapier or Mulesoft of Logistics”, SafeDigit was co-founded by CEO Marat Asadurian and Dale Williams.
The new round will be used to accelerate SafeDigit’s technology innovation in the last mile logistics industry and help delivery businesses around the world release their own applications on eCommerce platforms.
The pre-seed round was led by Ascend.vc, with participation from prominent logistics investors Acequia Capital and the Cascade Seed Fund.
“This new round will help SafeDigit accelerate product and engineering and grow our diverse and distributed team,” explains Asadurian.
SafeDigit’s integration platform helps its customers release their own fulfillment app in an eCommerce app marketplace like Shopify. It allows any last mile delivery service to create a seamless workflow with eCommerce merchants — a need that SafeDigit Co-founder Williams heard time and time again when he was the Chief Revenue Officer at LogisticsTech startup Routific.
“The COVID-19 pandemic had a lasting impact on last mile delivery. Offline retail stores created online channels, and eCommerce platforms are now used at a scale we’ve never seen before. It’s put a lot of pressure on delivery services to figure out how to build apps and integrations, and they’re already busy managing their core offering. SafeDigit empowers delivery services to fully integrate with the major eCommerce platforms and win and retain merchants in a way that wasn’t possible until now,” Williams said.
SafeDigit’s early success has largely been attributed to the background of its founders. Asadurian has worked for data giants such as Amazon and Trulioo and led integrations and data analytics engineering teams. Combining his experience with Williams’ last mile logistics expertise quickly resulted in an instrumental product.