Cognitive3D is a spatial analytics platform that collates and measures how users behave within immersive 3D environments.
As users move from content consumption through 2D web and mobile platforms, towards a more interactive content participation in 3D apps, Cognitive3D provides the ability to understand what happens within a 3D space, including how users interact with objects in the chosen environment.
With user experiences and metrics changing through the advancement of 3D apps, traditional analytics tools are becoming less efficient as organizations are struggling to gain important user insights within XR environments.
As a result, Cognitive3D identified a unique opportunity through collecting spatial intelligence by leveraging virtual, augmented, and mixed reality devices as means for data collection.
Cognitive3D was founded in 2015 by CEO Tony Bevilacqua, and since launching has built a team of nine, all based in Canada, with the aim of doubling the headcount over the next 18 months.
The latest seed round brings Cognitive3D’s total funding amount to date to $3.5 million.
“The interest and use of 3D applications is on the rise as it creates a simulated environment that can fully immerse users and be easily adapted and improved,” Bevilacqua comments.
“As with all platforms there needs to be a way of assessing its effectiveness and efficiency, and this is where Cognitive3D’s innovative and unique methods come in. Our way of testing and assessing user experiences within 3D environments allows those building and creating them the ability to see what works and how their applications can be enhanced.”
Jim Preston, Lead Technical Producer at Electronic Arts (EA), with over 20 years of experience in cutting-edge frontier technology and video games, and Konvoy Principal Taylor Hurst will be joining Cognitive3D’s board.