Despite challenges, East Side Games is pushing forward in 2023.
The Vancouver-based game development studio believes that amidst current global chaos, it is well positioned to continue expanding and building games for clients and players.
“2022 has been a challenging year in capital markets,” admits Jason Bailey, chief executive officer of East Side Games, “in the mobile games industry and across the economy writ large.”
The ESGG team “has achieved incredible milestones in 2022” in the face of headwinds, he reflects.
And while 2023 remains uncertain, Bailey is optimistic based on past performance.
On top of that, the BC company was named a Deloitte Fast 500 recipient and in 2022 earned recognition from the Webby’s, PG Mobile Games Awards, and more.
And Bailey was proud when cofounder Josh Nilson was named Person of the Year by BC Tech through the Impact Awards.
“We have solidified our foundation,” he says, “and set the stage for a phenomenal 2023 and beyond.”
Entering the year with momentum, ESG last month announced an expansion of its partnership with Creative Artists Agency, a US-based talent and sports agency.
Moving forward, Bailey wants to continue to “delight and engage” players.
In 2023, ESG intends to leverage its proprietary Game Kit software platform to “enable creators to successfully deliver memorable mobile gaming experiences that engage players everyday,” according to a statement from the company.
Founded in 2011, the studio’s diverse portfolio of original and licensed IP mobile games includes RuPaul’s Drag Race Superstar, Bud Farm Idle Tycoon, It’s Always Sunny: The Gang Goes Mobile, Trailer Park Boys Greasy Money, and more.