In December, Klue made waves in British Columbia alongside Victoria-based Certn as the province’s only two firms to make the Vector Institute’s inaugural Vector AI20 for 2023.
This week, Vancouver’s Klue announced the acquisition of Massachusetts-based DoubleCheck Research, which helps organizations improve win rates by examining why they are winning and losing business.
Klue’s platform will now be the “premiere source of truth for buyer intelligence and competitive insights,” according to a statement from the company, moving it one step closer to a vision of becoming the all-in-one compete platform for its customers.
“From day one, Klue’s mission has been to help our customers win more with actionable competitive and market insights,” stated CEO Jason Smith.
Smith, a cofounder of Klue, says the DoubleCheck acquisition “will only help us strengthen our position as a category leader.”
With the acquisition, Klue adds new win-loss capabilities to its offering, allowing customers to capture and analyze in-depth intelligence around why they win and lose deals, he says.
The addition makes Klue’s platform mission-critical by “offering a solution that can deliver tactical insights to help close deals today while also enabling executive leadership with insights they need to make informed decisions for tomorrow,” the well-funded tech firm believes.
“No other provider in the market offers win-loss as part of their solution,” Smith noted.
More and more, formal win-loss analysis programs “are becoming required by leadership teams who need to go beyond their CRM data and gut instinct to truly understand why they’re winning and losing business against key competitors,” observes DoubleCheck founder Ryan Sorley.
“With this acquisition, customers can now combine competitive, market, and win-loss intelligence into a complete story that informs and influences company strategy,” he says. “Bringing win-loss into Klue’s enablement platform also ensures these insights don’t just live with leadership, but make their way to teams across the entire organization to help them win more.”
Klue, with over 200,000 users, was named one of Canada’s top 15 startups by LinkedIn in 2022, and one of Deloitte’s Fast 50.
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