Vancouver’s Goose Insurance Services announced today it has closed a $4 million Series A funding round led by Axis Insurance Managers, with participation from Impression Ventures, Real Ventures, and Manchester Story.
Goose will use the funding to accelerate the adoption of its consumer-focused insurance super app in Canada and the U.S. through education and awareness initiatives.
Goose has experienced rapid adoption and growth in the past year, doubling its membership base and premiums. Goose members can purchase over 19 different insurance policies across 30 states in the U.S. and 8 provinces in Canada including travel, renters, pet, critical illness, and up to 1 million of term life insurance, all within minutes from the Goose super app.
“We’re on a mission to make insurance products instantly accessible to the 200 million underserved consumers through our self-serve insurance super app,” states Dejan Mirkovic, Goose’s President and CEO.
“Goose offers some of the most affordable life, health, and travel insurance policies in North America.”
Goose has found that coverage gaps exist among certain consumer groups due to lack of education on the need for life insurance and awareness about affordable and accessible insurance options, creating opportunities for further sector growth.
“Impression Ventures was one of the first investors in Goose. We were attracted to Goose because of its app-first strategy,” states Maor Amar, Impression’s Managing Partner.
“The average person spends 3.5 hours per day on their mobile phones. So, it’s no surprise that other industries – from personal banking to transportation – have been disrupted by app-first companies. Goose’s disruption of the insurance industry is well underway.”