Ethos is a white label platform on a mission to accelerate the Canada’s adoption of digital assets such as NFTs by facilitating experiences for brands and their customers.
This month, the Vancouver-based crypto startup announced its latest feature in aim of this vision: an integration with the popular Apple Wallet.
“The first of its kind, NFT holders with or without a crypto wallet can now easily display their NFTs in their Apple Wallet,” the company said in a statement.
Ethos is on a mission to make digital assets “a frictionless experience and one that anyone can enjoy,” and says Apple Wallet integration was therefore “an obvious feature to add.”
“We want to lower the barriers for customers engaging with digital assets, and one way we can do that is by simplifying the process of showcasing their NFTs,” stated Matias Marquez, CEO. “Of course any customer who receives a digital asset through the ethos platform can hold it in a crypto wallet, but the ability to simply save it to their Apple Wallet makes it that much easier for more people to enjoy.”
Like other ethos solutions, the feature is “completely white labelled allowing for brand consistency.”
Overall, the startup looks to create value-add along the crypto chain through “Added utility” for brands to leverage—which can include discounts, air drops, early access, or special products.
Another utility of digital assets is the data they generate.
“Digital assets aren’t just a passive way to engage with your customers,” the startup explains. “They can provide powerful insights.”
And ethos is also interested in blending the physical with the virtual, aiming to bake “real-world utility” into digital assets to make NFTs “more than an image.”
The idea is not entirely unique, of course. For example, Ottawa’s Shopify concocted “token-gated commerce” last June, through which NFTs become keys to unlocking exclusive experiences.
“Token-gated commerce offers a fundamentally new way to deepen connections and reward true fans and VIPs by giving NFT holders exclusive access to products, perks, and experiences,” Shopify said in 2022. “The most exciting experience isn’t selling NFTs—but activating them.”
It’s part of a bigger wave that many companies are looking to ride. This is because they see a lot of opportunity behind it.
“The real beauty behind an NFT launch,” says ethos, “is that it enables businesses to unlock new value.”
Brands can create products and offer perks to customers without altering their current line of business, the startup says.
“In other words, NFTs allow brands to add a new set of products to their repertoire, which can complement their main line of goods or services,” ethos states.
It’s a whole new, and as yet uncharted, avenue for growth.
Ethos is confident enough to predict that “NFT holders are lifetime clients,” with such loyally devoted fans feeling like something of a stakeholder in a brand while holding some of their official digital assets.
The Vancouver crypto startup is among a swath of BC-based innovators who are actively pioneering the web3 frontier of metaverse and beyond—investing time, energy, and capital into the rapidly emerging world of digital assets.
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