Vancouver’s Konscious Foods has raised a $26 million financing round for its plant-based seafood brand.
Konscious Foods is the latest creation from founder Yves Potvin, the classically trained French chef and plant-based innovator who created the world’s first veggie hot dog and founded Yves Veggie Cuisine and Gardein.
The company offers a range of plant-based seafood products, including sushi rolls, onigiri stuffed rice snacks and poke bowls, that are now available at fine retailers across North America including all Whole Foods Market locations.
Konscious Foods expects to be available for purchase in over 4,500 stores nationwide by the end of the year.
The funds will be used to grow Konscious Foods’ retail and food service businesses, support operations at its production facility in Vancouver and deploy marketing initiatives for nationwide retail launches.
“This investment validates our excitement about the demand – and critical need – for seafood made from plants. With the rising demand for fish, and subsequent overfishing crisis, we feel it is crucial to have better for you, better for the world seafood options that don’t sacrifice taste or texture,” said Potvin.
“The funds will allow us to focus on sales and marketing efforts as we expand distribution across North America and continue our goal of making sustainable, delicious plant-based food widely accessible.”