Ethos is on a mission to accelerate the Canada’s adoption of digital assets such as NFTs by facilitating experiences for brands and their customers.
Ethos has a vision to make digital assets “a frictionless experience and one that anyone can enjoy”—to “lower the barriers for customers engaging with digital assets,” according to chief executive officer Matias Marquez.
The startup looks to create value-add along the crypto chain through “Added utility” for brands to leverage—which can include discounts, air drops, early access, or special products. Features are “completely white labelled allowing for brand consistency.”
Token-gated commerce, as it has been referred to, “offers a fundamentally new way to deepen connections and reward true fans and VIPs by giving NFT holders exclusive access to products, perks, and experiences,” according to e-commerce pioneer Shopify in 2022. “The most exciting experience isn’t selling NFTs—but activating them.”
“The real beauty behind an NFT launch,” agrees ethos, “is that it enables businesses to unlock new value.”
Given this natural alignment of the two Canadian tech pioneers, a formalized collaboration should surprise few: And so ethos’ utility-first platform is now integrated with Shopify and thus available to any Shopify merchant, according to a statement released by the BC upstart.
Shopify merchants can work with ethos to gate specific products and enable discounts on products to holders of their digital assets, the firm says.
Moreover, customers are not required to have a crypto wallet to access benefits—a key feature ethos brings to the table.
“Shopify is known for creating leading e-commerce experiences, and we are excited that our platform is available to their merchants who are looking to drive customer engagement with digital assets,” Marquez said.
“Our platform provides brands all the benefits of web3 without the complexities,” the CEO added, “and we are proud that Shopify merchants can now provide their customers a gated experience without the need for a crypto wallet.”
Marquez says ethos’ “utility-first platform unlocks a new world of customer connectivity for brands,” with his company predicting that “NFT holders are lifetime clients” based on a feeling of ownership through holding official digital assets associated with a brand and the exclusive perks that may come with such a membership.
Shopify meanwhile is betting most of its money on AI over everything.